I am a UX designer with 10+ years of experience building intuitive and engaging digital experiences that solve user problems and deliver measurable results.
I work both agency and client-side, across diverse projects - from improving mobile eCommerce conversion to redesigning global web platforms. I enjoy engaging with users, then using empathy and data to drive my design decisions. I am organised, pragmatic, and personable in my approach, which means I build strong relationships, lead inspired teams and manage delighted stakeholders.
Personas, journey mapping and user flows
UX research, user testing and data analysis
Information architecture and content design
Project, client and stakeholder management
Wireframes through to production-ready UI
User testing and data analysis
Design systems and specs
Prototyping and interaction design
Figma/Sketch/Invision/JIRA/Confluence
Nissan
Unilever
AVIS
Virgin Media
GlaxoSmithKline
Bayer
Novartis
Renault
Action Aid
Merck
AstraZeneca
Unicef
Product design
Responsive web
Ecommerce
Conversion rate optimisation
Global platforms
Web apps
Mobile apps
Enterprise systems
Content management systems (CMS)
Product selectors
Take a look at some recently launched projects