paul minns profile

Profile

I am a UX designer with 10+ years of experience building intuitive and engaging digital experiences that solve user problems and deliver measurable results.

I work both agency and client-side, across diverse projects - from improving mobile eCommerce conversion to redesigning global web platforms. I enjoy engaging with users, then using empathy and data to drive my design decisions. I am organised, pragmatic, and personable in my approach, which means I build strong relationships, lead inspired teams and manage delighted stakeholders.

Skills

Personas, journey mapping and user flows

UX research, user testing and data analysis

Information architecture and content design

Project, client and stakeholder management

Wireframes through to production-ready UI

User testing and data analysis

Design systems and specs

Prototyping and interaction design

Figma/Sketch/Invision/JIRA/Confluence

Clients

Nissan

Unilever

AVIS

Virgin Media

GlaxoSmithKline

Bayer

Novartis

Renault

Action Aid

Merck

AstraZeneca

Unicef

Experience

Product design

Responsive web

Ecommerce

Conversion rate optimisation

Global platforms

Web apps

Mobile apps

Enterprise systems

Content management systems (CMS)

Product selectors

Case Studies

Take a look at some recently launched projects