paul minns profile

Profile

I love to build meaningful and usable digital experiences.

For the past ten years I have led clients and agencies from multiple industries through a diverse range of digital design projects - from campaign-driven mobile activations to redesigns of complex global web platforms.

I solve design problems by talking to people, then use empathy and data to drive my work. I am organised, pragmatic and personable in my approach, which means I build strong relationships, lead inspired teams and manage delighted stakeholders.

Skills

Persona creation, user journeys and flows

Wireframing and UX documentation (Sketch/Figma)

Prototyping (InVision/Marvel)

Interaction design (Principle)

Information architecture and sitemaps

Quantitative and qualitative research

User testing and data analysis

Conversion rate optimisation (CRO)

Project management (JIRA/Confluence)

Stakeholder management

Clients

Nissan

Unilever

AVIS

Virgin Media

GlaxoSmithKline

Bayer

Novartis

Renault

Action Aid

Merck

AstraZeneca

Unicef

Experience

Responsive web

Global platforms

Web apps

Native apps

Digital campaigns

Enterprise systems

Ecommerce

Content management systems (CMS)

Digital asset management systems (DAM)

Product selectors

Case Studies

Take a look at some recently launched projects